CAREERS

Comfort Consultant – Furniture, Mattress & Appliance Sales

Location: Thunder Bay, ON

Company: Reid's Furniture & Ashley Furniture

Job Type: Full-Time

Compensation: Base Salary + Commission + Benefits + Profit Sharing

Most team members earn between $50,000–$100,000 annually, with top performers exceeding that range.

(Includes a structured “Runway” program to ensure income while you build your client base)

About Us

Reid’s Furniture and Ashley Furniture are two of Northwestern Ontario’s most respected names in home furnishings — proudly operated by the same locally owned and community-driven company. We've been a trusted shopping destination since 1968, helping generations of families furnish their homes with care, confidence, and quality.

Each store brings its own identity:

• Reid’s Furniture offers a design-focused, consultative experience with customization and premium service.
• Ashley Furniture provides a high-energy, value-driven shopping experience, built around great style, quick delivery, and exceptional affordability.

Why Join Us?

• Exceptional earning potential: Modest base salary + high-earning commission structure
• Comprehensive benefits: Full health and dental coverage
• Profit sharing: Participate in our Deferred Profit Sharing Program (DPSP) for long-term financial growth
• Runway to success: Our Runway Program ensures financial stability while you ramp up and build your customer base
• No experience? No problem: Our Customer Driven Selling training program will give you all the tools to succeed — we hire for character, not just resumes
• Loyal, long-standing team: Many of our employees — across all departments — have been with us for 25+ years, including one with over 50 years of service
• Real inventory = real results: With over $5 million in retail inventory stocked locally, and weekly truckloads from Ashley, you can sell with confidence and deliver fast
• Top-tier vendor lineup: Sell industry leaders like La-Z-Boy, Stressless, Tempurpedic, Sealy, GE, Wolf, and Sub-Zero
• Proudly Canadian focus: We strongly support Canadian manufacturing with brands like Decor-Rest, Superstyle, Elran, Canadel, Durham, and Amisco — part of our commitment to the Shop Canadian movement
• Reputation that sells itself: Our name is known and trusted across the region, giving you a head start with every interaction
• Supportive environment: A culture built on respect, teamwork, and positive relationships — because great people make great businesses

What Makes You a Great Fit

• You work well with others, enjoy being part of a positive team, and bring kindness and respect to every interaction
• You may not have formal sales experience — and that’s okay. If you bring a great attitude, strong work ethic, and a desire to learn, we’ll provide the rest
• Our Customer Driven Selling program focuses on listening, building trust, and making people feel good about their purchase — no pushy tactics, just good service
• You’re excited to represent respected brands, contribute to a team, and grow your own customer base
• You want to build a career, not just find a job — and our Runway Program ensures you have the support and earning stability to succeed from day one

Key Responsibilities

• Greet and assist customers in a warm, friendly, and informative way
• Understand each customer’s needs and offer solutions that match their lifestyle, space, and budget
• Present product options, customization (Reid’s), or quick-delivery selections (Ashley) with enthusiasm and clarity
• Share knowledge of warranties, delivery, and financing
• Follow up with leads and past clients to nurture long-term relationships
• Maintain a clean, organized, and visually appealing showroom
• Meet and exceed personal and store sales goals

Requirements

• Strong interpersonal skills and a positive, team-oriented attitude are essential — we’re looking for people who get along well with others, support their teammates, and create a great atmosphere for customers
• No previous sales experience required — we provide training through our Customer Driven Selling program
• A coachable mindset and a genuine desire to help people
• Typical schedule includes one evening per week, every Saturday, and alternating Sundays — these are our busiest and most rewarding times to connect with customers
• Comfortable with basic technology and point-of-sale systems (training provided); must also be confident using communication tools like text, Facebook, Instagram, and email to engage with customers
• Physically capable of moving around the showroom and assisting with lightweight displays as needed

Apply Today

If you’re reading this and think, “I’d be great at this…” — you probably would be.

We’d love to meet you.

Whether you have a polished resume or not, just send us a quick email telling us a bit about yourself.

Mat Allan, Assistant General ManagerEmail: mata@ashleythunderbay.furnitureSubject line: Sales Opportunity InquiryLet’s start a conversation.