CAREERS

Comfort Consultant – Furniture, Mattress & Appliance Sales

Location: Thunder Bay, ON

Company: Reid's Furniture & Ashley Furniture

Job Type: Full-Time

Compensation: Base Salary + Commission + Benefits + Profit Sharing

Most team members earn between $50,000–$100,000 annually, with top performers exceeding that range.

(Includes a structured “Runway” program to ensure income while you build your client base)

About Us

Reid’s Furniture and Ashley Furniture are two of Northwestern Ontario’s most respected names in home furnishings — proudly operated by the same locally owned and community-driven company. We've been a trusted shopping destination since 1968, helping generations of families furnish their homes with care, confidence, and quality.

Each store brings its own identity:

  • Reid’s Furniture offers a design-focused, consultative experience with customization and premium service.
  • Ashley Furniture provides a high-energy, value-driven shopping experience, built around great style, quick delivery, and exceptional affordability.

Why Join Us?

  • Exceptional earning potential: Modest base salary + high-earning commission structure
  • Comprehensive benefits: Full health and dental coverage
  • Profit sharing: Participate in our Deferred Profit Sharing Program (DPSP) for long-term financial growth
  • Runway to success: Our Runway Program ensures financial stability while you ramp up and build your customer base
  • No experience? No problem: Our Customer Driven Selling training program will give you all the tools to succeed — we hire for character, not just resumes
  • Loyal, long-standing team: Many of our employees — across all departments — have been with us for 25+ years, including one with over 50 years of service
  • Real inventory = real results: With over $5 million in retail inventory stocked locally, and weekly truckloads from Ashley, you can sell with confidence and deliver fast
  • Top-tier vendor lineup: Sell industry leaders like La-Z-Boy, Stressless, Tempurpedic, Sealy, GE, Wolf, and Sub-Zero
  • Proudly Canadian focus: We strongly support Canadian manufacturing with brands like Decor-Rest, Superstyle, Elran, Canadel, Durham, and Amisco — part of our commitment to the Shop Canadian movement
  • Reputation that sells itself: Our name is known and trusted across the region, giving you a head start with every interaction
  • Supportive environment: A culture built on respect, teamwork, and positive relationships — because great people make great businesses

What Makes You a Great Fit

  • You work well with others, enjoy being part of a positive team, and bring kindness and respect to every interaction
  • You may not have formal sales experience — and that’s okay. If you bring a great attitude, strong work ethic, and a desire to learn, we’ll provide the rest
  • Our Customer Driven Selling program focuses on listening, building trust, and making people feel good about their purchase — no pushy tactics, just good service
  • You’re excited to represent respected brands, contribute to a team, and grow your own customer base
  • You want to build a career, not just find a job — and our Runway Program ensures you have the support and earning stability to succeed from day one

Key Responsibilities

  • Greet and assist customers in a warm, friendly, and informative way
  • Understand each customer’s needs and offer solutions that match their lifestyle, space, and budget
  • Present product options, customization (Reid’s), or quick-delivery selections (Ashley) with enthusiasm and clarity
  • Share knowledge of warranties, delivery, and financing
  • Follow up with leads and past clients to nurture long-term relationships
  • Maintain a clean, organized, and visually appealing showroom
  • Meet and exceed personal and store sales goals

Requirements

  • Strong interpersonal skills and a positive, team-oriented attitude are essential — we’re looking for people who get along well with others, support their teammates, and create a great atmosphere for customers
  • No previous sales experience required — we provide training through our Customer Driven Selling program
  • A coachable mindset and a genuine desire to help people
  • Typical schedule includes one evening per week, every Saturday, and alternating Sundays — these are our busiest and most rewarding times to connect with customers
  • Comfortable with basic technology and point-of-sale systems (training provided); must also be confident using communication tools like text, Facebook, Instagram, and email to engage with customers
  • Physically capable of moving around the showroom and assisting with lightweight displays as needed

Apply Today

If you’re reading this and think, “I’d be great at this…” — you probably would be.

We’d love to meet you.

Whether you have a polished resume or not, just send us a quick email telling us a bit about yourself.

Mat Allan, Assistant General ManagerEmail: mata@ashleythunderbay.furnitureSubject line: Sales Opportunity InquiryLet’s start a conversation.