CAREERS
Sales Consultant – Furniture, Mattress & Appliance Sales
Location: Thunder Bay, ON
Company: Reid's Furniture & Ashley Furniture
Job Type: Full-Time
Compensation: Base Salary + Commission + Benefits + Profit Sharing
Most team members earn between $50,000–$100,000 annually, with top performers exceeding that range.
(Includes a structured “Runway” program to ensure income while you build your client base)
About Us
Reid’s Furniture and Ashley Furniture are two of Northwestern Ontario’s most respected names in home furnishings — proudly operated by the same locally owned and community-driven company. We've been a trusted shopping destination since 1968, helping generations of families furnish their homes with care, confidence, and quality.
We need people with great communication skills and high expectations. We will provide the training and environment in which you can achieve your goals. If you have what we need, we want to talk to you!
Each store brings its own identity:
- Reid’s Furniture offers a design-focused, consultative experience with customization and premium service.
- Ashley Furniture provides a high-energy, value-driven shopping experience, built around great style, quick delivery, and exceptional affordability.
Why Join Us?
- Exceptional earning potential: Modest base salary + high-earning commission structure
- Comprehensive benefits: Full health and dental coverage
- Profit sharing: Participate in our Deferred Profit Sharing Program (DPSP) for long-term financial growth
- Runway to success: Our Runway Program ensures financial stability while you ramp up and build your customer base
- No experience? No problem: Our Customer Driven Selling training program will give you all the tools to succeed — we hire for character, not just resumes
- Loyal, long-standing team: Many of our employees — across all departments — have been with us for 25+ years, including one with over 50 years of service
- Real inventory = real results: With over $5 million in retail inventory stocked locally, and weekly truckloads from Ashley, you can sell with confidence and deliver fast
- Top-tier vendor lineup: Sell industry leaders like La-Z-Boy, Stressless, Tempur-pedic, Sealy, GE, Wolf, and Sub-Zero
- Proudly Canadian focus: We strongly support Canadian manufacturing with brands like Decor-Rest, Superstyle, Elran, Canadel, Durham, and Amisco — part of our commitment to the Shop Canadian movement
- Reputation that sells itself: Our name is known and trusted across the region, giving you a head start with every interaction
- Supportive environment: A culture built on respect, teamwork, and positive relationships — because great people make great businesses
What Makes You a Great Fit
- You work well with others, enjoy being part of a positive team, and bring kindness and respect to every interaction
- You may not have formal sales experience — and that’s okay. If you bring a great attitude, strong work ethic, and a desire to learn, we’ll provide the rest
- Our Customer Driven Selling program focuses on listening, building trust, and making people feel good about their purchase — no pushy tactics, just good service
- You’re excited to represent respected brands, contribute to a team, and grow your own customer base
- You want to build a career, not just find a job — and our Runway Program ensures you have the support and earning stability to succeed from day one
Key Responsibilities
- Greet and assist customers in a warm, friendly, and informative way
- Understand each customer’s needs and offer solutions that match their lifestyle, space, and budget
- Present product options, customization (Reid’s), or quick-delivery selections (Ashley) with enthusiasm and clarity
- Share knowledge of warranties, delivery, and financing
- Follow up with leads and past clients to nurture long-term relationships
- Maintain a clean, organized, and visually appealing showroom
- Meet and exceed personal and store sales goals
Requirements
- Strong interpersonal skills and a positive, team-oriented attitude are essential — we’re looking for people who get along well with others, support their teammates, and create a great atmosphere for customers
- No previous sales experience required — we provide training through our Customer Driven Selling program
- A coachable mindset and a genuine desire to help people
- Typical schedule includes one evening per week, every Saturday, and alternating Sundays — these are our busiest and most rewarding times to connect with customers
- Comfortable with basic technology and point-of-sale systems (training provided)
- Physically capable of moving around the showroom and assisting with lightweight displays as needed
Apply Today
Send your resume and a brief cover letter to: Mat Allan, Assistant General Manager Email: mata@ashleythunderbay.furniture